Walmart-Linked OnePay to Integrate Crypto Trading in 2025
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OnePay, the fintech platform majority-owned by Walmart, is set to significantly expand its financial services by integrating crypto trading into its mobile banking app later in 2025. This strategic move aims to allow users to conveniently buy, sell, and hold major digital assets like Bitcoin (BTC) and Ethereum (ETH) directly within the existing OnePay interface, moving beyond its current offerings of savings and cards. This positions OnePay as a more comprehensive financial hub for its target audience of existing users and Walmart shoppers.
The technical backbone for this crypto functionality will be provided through a partnership with Zerohash, a specialized firm offering digital asset custody and settlement services. This collaboration indicates OnePay's approach of leveraging external infrastructure for complex crypto operations rather than building all systems in-house. Initially, the platform is expected to support only BTC and ETH, focusing on the most established cryptocurrencies, though specific details on limits, fees, and state availability remain undisclosed and subject to change before the public launch.
OnePay's vision extends beyond just crypto trading. The app is also relaunching Walmart’s credit card programs in partnership with Synchrony, set to return in fall 2025. Crucially, the company is exploring the functionality for users to convert their crypto holdings into fiat currency, which could then be used for purchases at Walmart stores or to pay down credit card balances. While the exact mechanics for this crypto-to-fiat conversion and subsequent spending are yet to be fully detailed, it presents a significant benefit, offering a seamless bridge between digital assets and everyday retail transactions for Walmart customers.
This expansion positions OnePay as a comprehensive financial hub, combining traditional banking features like savings accounts and buy-now, pay-later options with modern digital asset capabilities. However, regulatory scrutiny at both state and federal levels is a key factor, potentially influencing the speed and scope of the rollout, which might see a phased release restricted to certain users or states initially. Analysts will closely monitor fees, deposit protections, and the direct spending capabilities of crypto within stores.
(Source: https://bitcoinist.com/crypto-meets-retail-walmart-linked-fintech-expands-into-digital-assets/)
